Importance of blogging

Blogging:

       Blogging allows you to share information about your business and its services but it also allows you to share opinions and thoughts on certain topics. Blogging is a great way to create a personality for your company and makes your business more credible approachable.

What are six benefits of blogging? 
Let's dive right in!

• Direct Traffic to Your Site. ...
• Generate and Nurture Leads. ...
• Build Relationships with Customers. ...
• Market Your Products and Services. ...
• Increase Reputability. ...
• Develop Your Brand's Voice.

How effective is blogging?       Blogs are powerful and it is the 5th most reliable source of information on the internet.

 Readers trust what they read in blog posts. Google has said that more than 60% of purchases begin online, and many of the search results that influence purchases are blog posts.